Contact.
Meet the Founder
The founder of Scentia Studio, Reba Habib, has spent years working at the intersection of strategy, user experience, and emerging technology, helping organizations navigate complex systems, high-stakes decisions, and innovation under pressure.
Throughout that work, one pattern kept appearing:
Companies were rushing toward AI tools without first asking the right questions.
What problem are we really solving?
Do we have the right data?
Who is responsible if something goes wrong?
Will this actually create business value?
How does this translate to ROI?
Scentia Studio was created to slow that moment down and replace hype and uncertainty with clarity.
